We have always lived in a world where images hold attention far better than text. When it comes to the highly completive world of online resort and hotel bookings, the quality of your photos plays a huge role in capturing and keeping attention. The use of comparison sites and online search engines means someone looking for a hotel or resort has a lot of data bombarding them: great photography of your resort of hotel allows them to easily use visual information to pick you from out of the crowd.
1. Photos Make a Great First Impression
While a description of your property gives an idea to a visitor what is there, a photo allows a user to picture themselves at your location. By providing clear photography, you can transport a potential customer to your resort or hotel, providing instant understanding of why to pick your place.
2. Use Photos to Show Off the Little Things
You can list off your services, you can describe the views, and even highlight nearby landmarks to visit… or you can show them. From free soap to nearby attractions, these photos will help show how you go the extra mile for your guests.
3. Photos Provide Verification
Talk is cheap. So are descriptions. Photos of your resort or hotel, from exterior shots to interior shots of the rooms, lobbies, and luxuries provide visual proof to back up your claims. These also act as points of comparison for users who like to compare features (like disability-accessible bathrooms).
4. Photos for All Seasons
An often overlooked detail. If your hotel or resort is open multiple times of the year, you should have photography to reflect that. Make sure to bring your photographer back for all seasons you operate in and make sure to change with the season.
5. Restaurants are Part of the Mix
Another thing that almost all resorts and hotels have in common is an in-house restaurant. It's important to capture not only the setting, but also get great shots of the food for both people who are interested in booking and those who stay at your resort or hotel and are thinking of dinner.
If you’re in the Boston area and looking to improve your bookings with online photography, please contact Gregg Shupe.